How can you ensure consistency and professionalism in all of your messaging? Are you in the process of rebranding with or hiring a new designer? How can you quickly communicate the essence of your practice’s brand to a new designer?







In this podcast episode, Sam Carvalho speaks about creating a brand style guide in 6 steps.







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In This Podcast









* Start with a great brand story







* Use logo guidelines to create a recognizable brand signature







* Include your brand’s core color palette







* Choose typography that matches your visual style







* Find your brand voice







* Include image and data visualization guidelines









Start with a great brand story









A brand story defines and describes the things that a company cares about the most. It’s used to communicate a company’s values to the public, and can also help guide major decision-making within an organization.

Sam Carvalho







Brand stories wrap up a company’s vision, mission, and core values in one package, so the brand story should always come first in the brand style guide.







If you’re feeling stuck, feel free to Google some brand stories for inspiration. Trello, Skype, and Facebook all have great ones!







Use logo guidelines to create a recognizable brand signature







Brand story aside, your logo is the most important part of your brand.







It’s the one thing that everyone should immediately recognize as belonging to you, and only you. To make your logo instantly recognizable, it has to be used consistently.









All of the top brand style guides outline rules for exactly how to use their logos, to make sure nobody sends the wrong message with their brand. That even includes specifications on how much space to leave around logos, acceptable color variations of the logo, as well as minimum logo sizes.

Sam Carvalho







Include your brand’s core color palette







To keep brand recognition intact, it’s important to make core brand colors consistent.







In your brand style guide, clearly define your brand’s color palette. This usually includes one primary color and some secondary shades.







Include the necessary hex codes,